RPT-RESEARCH ALERT-JP Morgan starts Zentiva, Richter Gedeon

 (Repeats with no changes to additional subscribers) 
    J.P. Morgan Securities initiated coverage 
of Czech drug maker Zentiva  and Hungarian drug 
producer Richter Gedeon  with overweight ratings. 
    The brokerage said Zentiva is a standout buying opportunity 
as its broad spread of sales into Eastern Europe represented a 
relatively low risk way of playing growth in the branded generic 
markets. 
    Richter's exposure is attractive on both geographic and 
portfolio exposure fronts, the key long-term drivers for branded 
generics companies, JP Morgan said. 
    The brokerage has price targets of 1,557 crowns on Zentiva 
and 48,126 forints on Richter. 
 (Reporting by Rakesh Sharma in Bangalore) 
 ((Editing by Hari Govind; Reuters Messaging: 
rakesh.sharma.reuters.com@reuters.net; within U.S. +1 646 223 
8780; outside U.S. +91 80 4135 5800)) 
  Keywords: ZENTIVA/RESEARCH JPMORGAN  
    

[Reuters/Finance.cz]