* FTSEurofirst 300 up 0.4 pct; fourth session of gains
* Heineken hits 34-mth high on above-forecast results
* Banks higher; SocGen leads gains after results
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By Harpreet Bhal
LONDON, Feb 16 (Reuters) - European shares rose on Wednesday as forecast beating results from Heineken <HEIN.AS> lifted peers in the beverage sector, adding to optimism about the outlook for corporate earnings in the region.
By 0952 GMT, the pan-European FTSEurofirst 300 <
> index of top shares was up 0.4 percent at 1,185.22 points, extending the rally into the fourth straight session after hitting a fresh 29-month closing high a day earlier."There is a growing confidence in the outlook for the global economy. The recovery looks like it is being transformed into a sustainable expansion and that does mean that the outlook for earnings is very positive," said Mike Lenhoff, chief strategist at Brewin Dolphin.
The STOXX Europe 600 food and beverage index <.SX3P> rose 0.5 percent, lifted by a 4.4 percent gain in Heineken as cost savings helped the world's third-largest brewer beat market forecasts for 2010 earnings. [
]Upbeat earnings also helped lift banks as Societe Generale <SOGN.PA> shook off early falls to gain 4.2 percent after it reported a quadrupling of fourth-quarter profit and said it would stick to its 2012 profit target of 6 billion euros. [
]"Despite a valuation that we still see as supportive... we think that they (SocGen shares) look vulnerable to some profit taking given the divisional mix of positives and negatives," Nomura analysts wrote in a note.
Within the sector, BNP Paribas <BNPP.PA> which reports earnings on Thursday, climbed 3 percent while HSBC <HSBA.L> and Deutsche Bank <DBKGn.DE> added 1.7 and 2.2 percent.
SANOFI GAINS
Helping cement expectations of a pickup in merger and acquisition (M&A) activity, French drugmaker Sanofi-Aventis <SASY.PA> rose 3.6 percent after it agreed to buy Genzyme Corp <GENZ.O> for $20.1 billion in cash, plus payments tied to the success of the U.S. biotech group's drugs. [
]M&A activity also took hold in the chemicals sector, as Swiss specialty chemicals maker Clariant <CLN.VX> clinched control of Germany's Sued-Chemie <SUCG.DE> in a deal with an enterprise value of 2 billion euros ($2.7 billion). Clariant fell 10.5 percent. [
]Other fallers include Novo Nordisk <NOVOb.CO> which shed 1.3 percent after saying it received a subpoena in the U.S. regarding potential criminal offences relating to marketing practices for a number of its products. [
]BHP Billiton <BLT.L> fell 1.2 percent as the world's biggest miner said it plans to pour $80 billion into expansions over the next five years rather than chase ambitious takeovers, after nearly doubling first-half profit. [
]On the economic front, investors are expected to focus on the Bank of England's Inflation Report, due at 1030 GMT, for an indication of the central bank's plans to tackle inflation that is currently running at double its 2 percent target.
"Market expectations now are for interest rates to go up and that is what the quarterly report will endorse. A change needs to come and the BoE is warming the market up to that," Brewin Dolphin's Lenhoff said.
"Bond yields have been rising for a while now ... but equity markets are just marking time as investors are quite comfortable with the background which is supportive to earnings."
The FTSEurofirst 300 has rebounded almost 84 percent since hitting a lifetime low in March, 2009 and is up 5.6 percent since January.
Equity valuations remain relatively low, with the STOXX Europe 600 <
> carrying a forward P/E ratio of 11, below a 10-year average of 13.7, Thomson Reuters Datastream showed. (Editing by Jon Loades-Carter)