* Gold rises to $900/oz; equities limits gains
* Easing gold investment adds to sluggish jewellery sales
* CBGA sales only 80 T so far in pact's fifth year-WGC (Updates prices)
By Jan Harvey and Paul Lauener
LONDON, March 11 (Reuters) - Gold rose to around the $900 mark on Wednesday as bargain hunters cashed in on yesterday's losses but equity gains damaged gold's appeal as a safe haven investment and capped gains.
Spot gold <XAU=> rose to $899.20/200.80 an ounce at 1316 GMT from $895.80 late in New York on Tuesday. It fell around $25 an ounce in that session as world markets gained.
"Positive sentiment in the market will mean people moving out of their safe haven trades as such and I think that's just going to weigh on (gold)," said Saxo Bank's head of futures and options Alan Plaugmann.
Both the MSCI world index <.MIWD00000PUS> and the FTSEurofirst300 <
> were up by around one percent by early afternoon trading, with merger and acquisition news boosting automobile stocks in Europe. [ ]Expectations Washington will relieve banks of money-losing assets is restoring U.S. confidence. [
]Strong demand from investors for products like bullion-backed exchange-traded funds offset falling jewellery demand earlier in the year, but this is now stalling.
Holdings of the SPDR Gold Trust <GLD>, the world's biggest gold ETF, were unchanged on Tuesday. Its stocks have increased by less than five tonnes in the last three weeks, compared to around 200 tonnes in the first six weeks of 2009. [
]"It's becoming evident that the buying in ETFs may have been led by a small group of hedge funds, whose actions can be incredibly difficult to predict," said MF Global analyst Tom Pawlicki.
Jewellery buying -- the main source of gold demand -- is also sluggish as prices hold near $900, especially in gold's traditional main markets such as India. Supply of gold scrap from Turkey, the Middle East and Asia is also rising.
FLIGHT
The dollar strengthened against most major currencies early on Wednesday as a slump in China's exports in February sparked a flight to safety before paring gains as equity markets later picked up. [
]While a firmer dollar usually pressures gold -- which is bought as an alternative to the U.S. currency -- the two assets are moving together at present as both react to risk aversion.
In supply news, the World Gold Council said signatories to the Central Bank Gold Agreement -- which include a number of European central banks and the IMF -- have sold only 80 tonnes of gold since the pact entered its fifth year in late September.
Under the terms of the agreement, the banks can sell up to 500 tonnes of gold per year. [
]"Unless the pace of official sector sales increases significantly, the CBGA will undershoot the 500-tonne quota by an even wider margin than it did last year," said HSBC analyst James Steel.
"Reduced central bank sales are among the most notable bullish factors in the market," he said.
Spot platinum <XPT=> edged up to $1,047/1,055 an ounce from $1,039.50. The metal, primarily bought by industrial users, has been suffering from expectations a recession will weigh heavily on demand.
"It is too early for optimism about a substantial rise in jewellery and autocatalyst demand," said Standard Bank.
Spot palladium <XPD=> stayed steady at $194.50/199.50 an ounce from $195.50, while spot silver <XAG=> firmed to $12.65/12.72 an ounce from $12.57. (Reporting by Jan Harvey and Paul Lauener; editing by William Hardy)