* Platinum, palladium fall more than 4 pct as investors sell * Gold falls to one-month low as dollar pares losses * Obama plan to curb banks' risk-taking spooks commodities (Updates prices, adds fall in gold)
By Jan Harvey
LONDON, Jan 22 (Reuters) - Platinum and palladium prices fell more than 4 percent on Friday on fears the metals' run-up to their highest level since mid-2008 this week, after the launch of new U.S. investment products, may have been overdone.
Gold hit a one-month low and silver prices also fell, reflecting losses in other commodities after U.S. President Barack Obama proposed tough new rules to limit risk-taking by banks, which analysts fear may curb investment flows into the asset class.
Spot platinum <XPT=> was at $1,532 an ounce at 1457 GMT, against $1,593 an ounce late in New York on Thursday, having earlier touched a low of $1,520, its weakest since Jan. 6.
Palladium <XPD=> hit a low of one-week low of $425 an ounce, and was later at $428 an ounce against $449.
The launch of physically-backed platinum and palladium exchange-traded funds in New York earlier this month lifted prices as it boosted investment interest.
"The fundamental market is still looking very positive for platinum and palladium," said Societe Generale analyst David Wilson. "But there was perhaps a bit too much excitement about the impact on the investor side of physically backed ETFs."
"The supply outlook for platinum in particular is looking fairly constrained..., then you have the ramp-up in auto production in China, which is expected to continue this year, and U.S. auto production is expected to rebound."
Around half of platinum and palladium demand comes from the auto sector, with carmakers using the metals in the manufacture of catalytic converters.
Palladium had been the year's best performer among precious metals, up 16 percent at its 2010 high of $471.75.
"Palladium had outperformed going up and is suffering a delayed reaction," said Mitsubishi Corp precious metals strategist Tom Kendall. "It doesn't have the same degree of support from buyers of physical as does platinum."
GOLD STEADIES
Gold and silver also fell, giving up earlier gains, as the dollar pared losses versus the euro. The single currency is still being pressured by concerns about the fiscal situation in Greece. [
]Spot gold <XAU=> hit a one-month low of $1,085.10 and was later at $1,086.20 an ounce, against $1,094.20 late on Thursday. Silver <XAG=> hit its lowest since Jan. 4 at $16.99 and was later at $17.04 an ounce versus $17.35.
"The dollar has been the driving force (for gold)," said Peter Fertig, a consultant with Quantitative Commodity Research.
Strength in the U.S. unit curbs gold's appeal as an alternative asset and makes dollar-priced commodities more expensive for holders of other currencies.
Elsewhere Indian gold buyers continued to take advantage of lower prices on Friday, with more buying expected if bullion continues to fall. "Traders mostly will look at buying below $1,070," said a dealer with a private bank in Mumbai. [
]Investment demand was lacklustre, with holdings of New York's SPDR Gold Trust <GLD> exchange-traded fund unchanged for a second session on Thursday. [
] (Reporting by Jan Harvey; Editing by Anthony Barker)