* U.S., Japanese data point to lower oil consumption
* U.S. GDP grows 5.7 percent in Q4, fastest in six years
* U.S. equities give up gains (Updates prices, recasts, changes quote)
By Edward McAllister
NEW YORK, Jan 29 (Reuters) - Oil prices fell toward $73 per barrel on Friday, heading for a third consecutive week of losses, as lagging energy demand outweighed stronger-than-expected U.S. economic data.
U.S. oil for March delivery <CLc1> fell 34 cents to $73.30 a barrel by 1:48 p.m. EST (1848 GMT), down more than 10 percent from a 15-month high of just under $84 on Jan. 11.
In London, ICE Brent crude for March <LCOc1> fell 28 cents to $71.85 a barrel.
The U.S. economy grew a faster-than-expected 5.7 percent in the fourth quarter of 2009, the quickest pace in more than six years, as businesses reduced inventories less aggressively, the U.S. Commerce Department said. [
]The Institute for Supply Management-Chicago said its index of Midwest business activity rose in January to 61.5 from 58.7 in December. [
]But other reports showed tepid energy demand in Japan and the United States, rising U.S. fuel stockpiles and expectations that OPEC producers will boost exports.
U.S. oil demand shrank 2 percent in the past four weeks from a year earlier, while Japanese data showed crude imports fell 2.6 percent in December and gasoline sales tumbled 2.4 percent. [
]China's moves to rein in credit also raised concerns about the pace of economic growth and oil demand.
U.S. stock markets gave up early gains as economic worries about Europe offset the encouraging U.S. GDP data. The oil market has looked to wider economic data for signs of economic recovery and a potential rebound in energy demand.
"Equities are down and the euro continues to fall against the dollar. If stocks end down and leave a bad taste in the mouth to end the month then there could be some negative follow through next week," said Richard Ilczyszyn, senior market strategist at Lind-Waldock in Chicago.
Oil prices have been pressured this week by a stronger dollar, which on Friday rose to its highest level in more than six months against the euro on jitters about European economies including Greece and Portugal. [
]A stronger dollar often indicates investors are funneling cash away from riskier assets, such as commodities. It also can curb demand for crude oil from buyers who hold other currencies, since oil is priced in dollars.
Chevron Corp <CVX.N> posted a 37 percent drop in quarterly profit, missing Wall Street forecasts, as steep losses at its refineries offset gains from higher oil prices and production. [
]"Current prices do not reflect the fundamentals of demand and supply and could go a lot lower," said Eugen Weinberg, commodities analyst at Commerzbank.
Weinberg said he was concerned the oil market could see a big drop similar to the move in copper this week.
Copper, seen as an economic indicator due to its use in construction and industry, dropped nearly 5 percent in London on Thursday and saw follow-through selling in Asia on Friday. [
]The chief executive of oil major Royal Dutch Shell <RDSa.L> told Reuters Insider oil would not go back to its 2008 peak level of more than $140 a barrel and was instead expected to trade in a $60 to $80 range. [
]This view found resonance in Tehran, where Iran's OPEC governor was quoted on Friday as saying that oil prices would not drop below $60 per barrel by July. [
] (Additional reporting by Gene Ramos and Robert Gibbons in New York, Christopher Johnson in London; Editing by David Gregorio)