* FTSEurofirst 300 ends 0.4 pct higher; off 28-month highs
* Insurers among top gainers; sector index up 1.8 percent
* Draka slumps as China's Xinmao Group drops cash bid
By Atul Prakash
LONDON, Jan 6 (Reuters) - European equities climbed to their highest in nearly 28 months on Thursday, though pared gains late in the session as investors scaled back their trading positions ahead of Friday's U.S. non-farm payrolls data.
The FTSEurofirst 300 <
> index of top European shares finished up 0.4 percent at 1,147.23 points after touching 1,154.10, the highest since mid-September 2008. It rose more than 7 percent last year after 26 percent gains in 2009."Investors are expecting to see very good numbers from tomorrow's non-farm payrolls report. And if we do get unbelievable numbers, then it could pose some threat to QE2," said Joshua Raymond, strategist at City Index, referring to the U.S. Federal Reserve's stimulus measures.
"We are just seeing a bit of profit-taking and removing some risks ahead of tomorrow."
Forecast-beating U.S. private-sector jobs data on Wednesday raised expectations the payrolls figures will be good. The report is expected to show non-farm payrolls jumped 175,000 after November's surprisingly small 39,000 gain. [
]Insurers featured among the top gainers, with the sector index <.SXIP> up 1.8 percent, AXA <AXAF.PA> gaining 2 percent and Allianz SE <ALVG.DE> rising 1.6 percent on expectations of improving economic conditions.
Analysts remained positive on the market's medium- to longer-term outlook.
"Equities remain very attractive, given the dividends they pay in a low-interest rate environment; liquidity conditions remain good, and valuations are undemanding," said Henk Potts, equity strategist at Barclays Wealth.
According to Thomson Reuters Datastream, the STOXX Europe 600 <
> carries a forward price-to-earnings (P/E) ratio of 10.8, below a 10-year average of 13.7. This compares with a forward P/E ratio of 13.1 for Wall Street's S&P 500 <.SPX>.DEBT CONCERNS
However, Thursday's gains in European equities were clouded by weaker Spanish and Portuguese shares, hurt by nagging worries over their debt levels. Spain's IBEX <
> fell 1 percent, while Portugal's PSI 20 < > slipped 1.2 percent.A majority of economists polled by Reuters said Portugal will need a European Union-led bailout at some point similar to those handed out to Ireland and Greece in 2010. [
]On the economic front, new U.S. claims for jobless benefits moved higher last week, but a drop in the four-week average indicated that a trend toward better labour market conditions remained intact. Figures also showed U.S. comparable chain store sales rose 3.1 percent in December. [
]Among individual movers, ARM Holdings <ARM.L> was up 2.3 percent after Microsoft <MSFT.O> said it planned a Windows operating system compatible with chips designed by ARM.
Draka <DRAK.AS> fell 8.4 percent after China's Xinmao Group dropped its 1 billion euro ($1.31 billion) cash bid for the Dutch cablemaker, leaving Italy's Prysmian <PRY.MI> free to seal its own deal with Draka. Prysmian surged 7.9 percent.
German carmaker Daimler <DAIGn.DE> rose 1.9 percent after government sources said the automaker and Volkswagen <VOWG_p.DE> would sign deals totalling $5 billion at a meeting with Chinese Vice Premier Li Keqiang on Friday. [
]Across Europe, Britain's FTSE 100 <
> fell 0.4 percent, Germany's DAX < > gained 0.6 percent and France's CAC 40 < > was flat. The Thomson Reuters Peripheral Eurozone Countries Index <.TRXFLDPIPU> was down 1.4 percent. (Additional reporting by Blaise Robinson; Editing by Will Waterman)