* Gold set for 4th-day losing streak on improved economy
* Technical support lifts bullion off early session lows
* Dollar firms versus euro after raft of upbeat data
* Coming up: Markets eye key December U.S. payrolls Friday (Recasts, updates prices, market activity, new byline, changes dateline, previously LONDON)
By Frank Tang
NEW YORK, Jan 6 (Reuters) - Gold fell for a fourth consecutive session on Thursday as the dollar rose on signs the U.S. economic outlook was improving, but technical buying lifted prices off their lows.
Strong economic reports this week including purchasing managers' indexes, new factory orders and upbeat private-sector jobs data have driven the dollar higher, diminishing gold's safe-haven appeal. The data raised expectations that Friday's key U.S. jobs data will beat forecasts.[
] [ ]"There is always the fear that once the rebound in the U.S. gets cemented and attracts higher interest rates, investors start shifting money out of gold and into equities," said Mitsubishi analyst Matthew Turner.
The S&P 500 <.SPX> stock index was on track for its sixth straight week of gains, up more than 1 percent so far this week even after Thursday's slight retreat.
Some investors unwound solid gains made on thin volume in gold and other precious metals over the holidays. The year-end rally saw silver hit a series of 30-year highs and palladium touch a near 10-year peak. Gold had come within $10 of a new all-time high on Monday.
Spot gold <XAU=> fell 0.3 percent to $1,373.80 an ounce at 12:03 p.m. (1703 GMT) U.S. gold futures for February delivery <GCG1> were down $1 at $1,372.70.
Spot silver <XAG=> fell 0.2 percent to $29.18 an ounce.
A larger-than-expected rise in weekly initial jobless claims on Thursday did little to alter investors' view that the economy is gaining traction, putting gold under pressure. [
]Oil prices lost $2 to $88 a barrel on the dollar strength, and industrial metals led by copper also fell 2 percent. The Reuters-Jefferies CRB <.CRB> index fell 1 percent after the global commodities benchmark zigzagged in a volatile week. [
] [ ]TECHNICAL BUYING
On charts, gold cut early losses, bouncing off lows at around $1,362 an ounce, a key support level in line with a series of lows set in December, said Adam Hewison, president of MarketClub.com.
Hewison said gold's bounce up from session lows signals that it has found support after falling this week.
"Every time when gold had gotten down to these levels, it's very close to making a reversal higher," he said.
Gold has risen toward its record $1,430,95 an ounce level three times since November but failed each time.
Investment demand for gold-backed exchange-traded funds remained lackluster, with holdings of the world's largest gold ETF, New York's SPDR Gold Trust <GLD>, dropping by nearly four tonnes on Wednesday to their lowest in early June. [
]UBS said in a note that gold could be at risk of a further short-term correction.
"Market sentiment is shaken, and next week's rebalancing of the commodity index looms large; how much is already priced in is up for debate," said UBS in a note.
"In the midst of a short-term commodity depression, a stronger dollar and, more importantly, growing conviction in the U.S. recovery as macro data improves, gold is struggling to assert itself," UBS added.
Platinum <XPT=> inched up 0.1 percent to $1,729 an ounce and palladium <XPD=> dropped 1.5 percent to $761.47 after rising above $800 an ounce, its highest in nearly 10 years. Prices at 12:32 p.m. EST (1732 GMT)
LAST NET PCT YTD
CHG CHG CHG US gold <GCG1> 1372.50 -1.20 -0.1% -3.4% US silver <SIH1> 29.245 0.047 0.2% -5.5% US platinum <PLJ1> 1733.80 -0.30 0.0% -2.5% US palladium <PAH1> 763.50 -11.80 -1.5% -5.0% Gold <XAU=> 1372.60 -5.05 -0.4% -3.3% Silver <XAG=> 29.22 -0.02 -0.1% -5.4% Platinum <XPT=> 1727.24 0.74 0.0% -2.3% Palladium <XPD=> 759.72 -13.28 -1.7% -5.0% Gold Fix <XAUFIX=> 1368.50 -7.50 -0.5% -3.0% Silver Fix <XAGFIX=> 29.08 -13.00 -0.4% -5.1% Platinum Fix <XPTFIX=> 1731.00 4.00 0.2% 0.0% Palladium Fix <XPDFIX=> 766.00 4.00 0.5% -3.2% (Additional reporting by Jan Harvey and Amanda Cooper in London; Editing by David Gregorio)