* SPDR Gold ETF breaks 800-tonne level to set record
* Gold hits new record high in sterling terms
* UBS, Morgan Stanley upgrade gold price forecasts (Recasts, updates with quotes, closing prices, adds NEW YORK to dateline)
By Frank Tang and Jan Harvey
NEW YORK/LONDON, Jan 21 (Reuters) - Gold ended slightly lower on Wednesday as traders took profits after early gains, but prices held above $850 an ounce as interest in the metal as a haven from risk supported prices.
Traders also cited chart-based selling as prices failed to decisively break above resistance near $860 an ounce.
However, John March, chief technical analyst of bullion dealer Superior Gold Group, said that high premium of physical gold products reflected strong underlying demand for gold.
"You are seeing this tremendous dichotomy between what is going on in the actual physical gold market and what is going on in the futures market," March said.
Spot gold <XAU=> was at $849.10 an ounce at 2:15 p.m. EST (1915 GMT), down 0.7 percent from the last trade of $855.20 on Tuesday.
Gold for February delivery <GCG9> settled down $5.10 at $850.10 an ounce on the COMEX division of the New York Mercantile Exchange.
Gold earlier hit a record high in sterling terms of 626.43 pounds, according to Reuters data, as the currency languished. <XAUGBP=R>
"Investors are switching to gold, but not in any form," said Barclays Capital analyst Suki Cooper. "Where we are really seeing an increase is in small bars and coins, and in the physically backed exchange-traded funds."
A combination of underperformance in other assets, fears over economic growth and the falling interest rate environment are all boosting the appeal of gold, she added.
Major banks Morgan Stanley and UBS on Wednesday upgraded their full-year gold price forecasts, citing safe-haven buying. [
]U.S. bank Morgan Stanley <MS.N> raised its 2009 gold price forecast to $900 an ounce from $750 previously, and its 2010 price view to $1,000 from $825.
UBS <UBSN.VX> said it now sees gold at $900 an ounce in one month, against a previous forecast for $800, and at $850 an ounce in three months, also against $800.
"Our client flows suggest that the developments in the banking sector have truly spooked investors again, with strong demand for coins and small investment bars seen since the start of the week," said UBS strategist John Reade in a note.
"The key to where gold heads from here is in the concerns about the banking sector," he added.
SPDR TRUST BREAKS 800-TONNE LEVEL
Investment in bullion exchange-traded funds, which issue securities backed by physical stocks of the metal and are seen as a relatively low-risk investment, was one of the key drivers of recent price gains.
The world's largest gold-backed ETF, New York's SPDR Gold Trust <GLD>, said its holdings rose 1 percent on Tuesday to breach the 800-tonne barrier for the first time. [
]In December, the trust over from the Bank of Japan as the world's seventh largest holder of gold. With the economic outlook gloomy and worries about longer-term inflation rife, investors' confidence in bullion is firm.
Among other precious metals, silver <XAG=> quoted at $11.21 an ounce, up 0.9 percent from its previous session close of $11.11.
Platinum <XPT=> quoted at $920.00 an ounce, down 1.9 percent from its last finish of $937.50, while palladium <XPD=> was at $182, essentially unchanged compared with its previous close on Tuesday.
Both metals have steadied after posting dramatic losses on the back of falling demand from the automotive industry, which typically accounts for some 50 percent of platinum and palladium demand. (Editing by Christian Wiessner)