* Google results prompt profit-taking
* Earnings-related news big driver for individual stocks
* Falls limited as buying on dips emerges
* Nikkei below 25-day moving average
* Foreign buying may be helping to check falls -fund manager
By Aiko Hayashi
TOKYO, Jan 25 (Reuters) - Japan's Nikkei average hit a four-week low on Monday before recouping some ground, as exporters such as Toyota Motor Corp <7203.T> slid on a stronger yen and after Google's revenue figures failed to live up to some bullish expectations.
Earnings-related media reports prompted much of the action in individual stocks, with Canon <7751.T> climbing on a report that its operating profit appears to have topped initial forecasts due to robust camera demand. [
]The market received support from gains in U.S. stock futures <SPc1> and a halt in the advance of the yen.
"Gains in U.S. stock futures prompted investors to expect a rebound on Wall Street after sharp falls, while buying on dips appeared as the Nikkei has fallen below its 25-day moving average, which erased worries about overheating," said Mitsushige Akino, chief fund manager at Ichiyoshi Investment Management.
On Friday, U.S. stocks capped their worst three-day slide in 10 months on fears a White House plan to limit risk-taking by banks will cut profits and on uncertainty about the confirmation of Ben Bernanke for another term as Federal Reserve chairman. [
]The benchmark Nikkei <
> slipped 0.3 percent to 10,554.31, below its 25-day moving average of around 10,600. The index earlier fell as much as 1.7 percent to 10,414.58, its lowest level since Dec. 24.The broader Topix <
> fell 0.3 percent to 938.19."Good earnings in the U.S and Japan have been already factored in, but if reports that exceed market expectations come out, that will likely accelerate buying by investors who are ready to snap up stocks at lows," said Ichiyoshi's Akino.
TECHS TICK LOWER
Shares of tech firms fell after Google Inc <GOOG.O> posted revenue growth that lagged some of Wall Street's most bullish expectations, although its profit was higher than expected. [
] [ ]Other disappointing news on the technology front came from Advanced Micro Devices Inc <AMD.N>, which warned that sales will be down in the first quarter of 2010.
Tokyo Electron <8035.T>, the world's second-largest maker of chip-producing equipment, slipped 0.4 percent to 5,750 yen despite saying on Friday it would resume the construction of a plant in northern Japan as it sees a recovery in the market. [
]But Tokyo analysts said that while they could not ignore Friday's losses on Wall Street, which capped three days of falls that left all the indexes down more then 3 percent on the week, a big part of the falls in the U.S. and Japan was likely to have been profit-taking.
"These results came just when markets were poised for profit-taking, and (President Barack) Obama's bank proposals fed into this mood as well. Any events will be used as an excuse to take profits," said Hiroaki Osakabe, a fund manager at Chibagin Asset Management.
Some analysts felt foreign buying could be helping limit the Nikkei's slide, noting that banks and other big-cap shares did not appear to be down as much as might be expected.
Prior to the start of trade, buy orders from foreign brokers outnumbered sell orders by 100,000 shares.
The dollar was steady at 90.12 yen <JPY=>, after earlier hitting a one-month low of 89.71 yen. Investors fret about a stronger yen as it eats into exporters' profits when they are repatriated. [
]Toyota slid 1.5 percent to 3,995 yen and Honda Motor Co <7267.T> fell 1.1 percent to 3,195 yen.
In earnings-related news, Mitsui Chemicals <4183.T> lost nearly 3 percent after the Nikkei newspaper said the company likely broke even on an operating basis for the three months ended in December, against analysts' expectations for a profit of several billion yen.
Kyowa Hakko Kirin <4151.T> declined 3.7 percent to 926 yen after the drugmaker said its nine-month profit was likely to have come in lower than an earlier estimate, hit by weaker sales and drug license fees.
Nissha Printing Co Ltd <7915.T> tumbled 7.5 percent to 4,095 yen after the world's largest maker of small and mid-sized touch panels cut its annual earnings forecast by 19 percent, citing sharp price falls.
But Canon rose 0.9 percent to 3,805 yen, while Asahi Glass Co <5201.T> gained 2.3 percent to 962 yen on a report that it will likely beat its annual operating profit forecast in 2009. (Reporting by Aiko Hayashi; Editing by Edwina Gibbs)