* FTSEurofirst 300 index up 1.2 percent
* Payrolls data not as bad as feared
* Insurers lead market higher
By Brian Gorman
LONDON, Jan 9 (Reuters) - European shares rose on Friday afternoon after figures showed the pace of U.S. job losses in December was less dramatic than feared, with insurers leading the market higher.
At 1420 GMT, the FTSEurofirst 300 <
> index of top European shares was up 1.1 percent at 880.17 points.U.S. employers slashed payrolls by 524,000 in December, driving the unemployment rate to its highest level in almost 16 years, a government report showed, suggesting that the year-long recession was deepening. [
]The figures were better than some forecasts.
"This is considerably better than the 750,000 we were forecasting," said Rob Carnell, chief international economist at ING. However, he pointed to revisions upwards for previous months.
Manoj Ladwa, senior trader at spread trading firm ETX Capital, said: "The market was expecting these to be an unholy trinity of numbers but with non-farm payrolls in line, unemployment only slightly higher and average hourly earnings positive, I think we could see a short-term bounce.
"However, I would tell investors not to fall in love with any upside. This is still a bear market rally and the bias is still on the downside."
Insurance stocks were up, with the DJ Stoxx insurance index <.SXIP> the leading sectoral gainer, up 3.2 percent.
Germany's Allianz <ALVG.DE> was the top performer in the sector, up 7.4 percent, as traders and analysts pointed to news that the sale of its Dresdner Bank unit to Commerzbank <CBKG.DE> was nearly concluded.
Munich Re <MUVGn.DE>, Old Mutual <OML.L> and Aviva <AV.L> were all up between 2.9 and 5.4 percent.
NESTLE FALLS
Shares in Nestle <NESN.VX>, the world's biggest food group, fell 1.9 percent after a JPMorgan downgrade to "underweight" from "neutral".
Across Europe, weak industrial output data painted a bleak picture. British manufacturing output slumped at its fastest annual pace since the early 1980s and much more than expected in November. [
]In Germany, industrial output fell by more than expected in November, dipping 3.1 percent from the previous month due to a sharp downturn in manufacturing activity. [
]GlaxoSmithKline <GSK.L> and AstraZeneca <GSK.L> were up 2 and 1.7 percent respectively, with Morgan Stanley raising its price targets for the companies.
French carmaker Renault <RENA.PA> rose 6.2 percent after posting sales figures for 2008 that were not as bad as some analysts had forecast.
Across Europe, Britain's FTSE 100 <
>, Germany's DAX < > and France's CAC-40 < > were up between 0.4 and 1.2 percent.U.S. futures turned positive after the labour data. Futures for the Dow Jones <DJc1>, S&P 500 <SPc1> and Nasdaq <NDc1> were all up 0.4 percent. (editing by John Stonestreet)