By Sebastian Tong
LONDON, July 14 (Reuters) - The success of Poland's recent dollar bond could prompt more emerging European sovereign borrowers to look beyond their regional investor base by issuing debt in greenbacks instead of euros.
But higher borrowing costs remain a significant obstacle for issuers that seek to borrow in dollars despite having most of their external liabilities in euros.
Debt issuance is showing little sign of abating despite the traditional summer market lull and the sovereign market in eastern Europe -- the region hardest hit by the global financial crisis -- has revived.
Poland sold $2 billion in bonds last week with over half of the order book of $8 billion from U.S.-based investors, rousing market speculation fellow euro zone aspirants could also seek to tap investors further afield.
Hungary and Romania -- recipients of emergency financing from the International Monetary Fund (IMF) -- have indicated they may launch Eurobonds this year. Lithuania, which in June sold 500 million euros of a five-year bond, has said it is considering raising a further 500 million euros.
"Eastern European sovereigns...have actively borrowed from domestic and external markets and it makes sense to take the pressure off those markets by accessing the U.S. markets," said Fabianna del Canto, a member of Barclays Capital's emerging market syndicate that helped arrange the Polish deal.
Poland, rated 'A-' by Standard & Poor's, has proved itself especially adept at raising foreign-currency debt, having sold bonds denominated in Swiss francs and Japanese yen.
"Poland was able to market their name and story to investors that may not have held their debt before," said del Canto.
COST VERSUS LIQUIDITY
It remains to be seen whether Hungary, likely to be the next regional issuer out to the market, will issue a bond in dollars.
Hungary, which said it may launch a bond sale by the end of September, met investors last week. But the meetings took place in Germany, the Netherlands and Britain, reinforcing expectations that the issue would be in denominated in euros.
Some investors say Budapest should consider a dollar deal to appeal to a broader market.
"If Hungary is aiming the bond at the global investor base they may get more interest," said Thomas Kirschmaier at Deka Investment in Frankfurt.
The market for euro-denominated instruments is dwarfed by that for dollar assets and the global credit crisis, which has hit overall capital flows, has further accentuated the dominance of investment funds benchmarked in dollars.
"Liquidity has fallen altogether and become concentrated. These things are self-reinforcing," notes Kaspar Bartholdy, managing director emerging markets at Credit Suisse. "There is a liquidity argument to diversify the creditor base but if you want to be a euro zone member eventually, it's much easier to manage external debt in euros."
The bigger investor pool and the relative rarity of dollar debt issued by eastern European governments could allow borrowers to get longer maturities and offer tighter spreads.
But the impetus for issuing dollar debt won't purely be about borrowing costs.
In fact, any savings in offered yields could be eroded by the higher legal fees incurred for accessing the U.S. market and the cost of swapping dollar proceeds into euros.
While sovereign borrowers would likely get preferential rates from bond arrangers for converting the proceeds, the absolute cost of currency swapping has gone up with the onset of the financial crisis, notes one London-based arranger.
According to one estimate, Poland's dollar deal comes in about 10 basis points cheaper than a comparable 10-year euro-denominated bond maturing in 2018 <PL037150061=RRPS> after taking into account the 10-year dollar/euro swap rate <ICAB1>.
"This was not such a huge discount. In volatile markets such as this, this alone won't necessary signal more dollar funding," said an arranger with an originations desk in Munich. (Additional reporting by Sujata Rao and Cecilia Valente; editing by Chris Pizzey)