* Oil down over $1 on demand fears
* Dollar rally continues
* Physical buying cushions falls
(Recasts, updates throughout)
By David Sheppard
LONDON, Sept 3 (Reuters) - Gold pared early losses on Wednesday to rise back above $800 an ounce, on strong physical buying by jewellers lured by recent price falls.
Early on Wednesday, gold <XAU=> had dropped to a two-week low of $789.05 an ounce due to a strong dollar and weak oil prices, before bouncing back to $803.00/804.20 an ounce at 1405 GMT from $804.90/$806.25 in late New York trade on Tuesday.
"Anytime the price goes below $800 an ounce it rekindles physical interest from jewellers and other buyers," said Calyon analyst Robin Bhar.
"Consumers see these levels as very attractive, so I don't think these support levels should be seriously violated unless the dollar continues to strengthen significantly."
Strength in the dollar and a drop in oil prices has dampened the appeal of gold for investors, with the precious metal falling from almost $980 an ounce back in mid-July.
With the dollar soaring to an 8-month high against the euro on Wednesday and oil prices falling towards $108 a barrel, the metal's appeal as an alternative to the U.S. currency and as a hedge against fuel-led inflation has been diminished.
"There's definitely a lot of negative sentiment towards gold at the moment, due mainly to the dollar's strength," said Standard Bank analyst Walter de Wet.
"Given the strength of the dollar's rally, gold's actually holding up quite well, but ultimately investment demand still dominates in terms of physical holdings."
Lower prices have attracted buying before the festive season in main consumer India, where gold imports in August jumped 45 percent from a year ago.
Key markets Turkey and Dubai have also reported strong sales in August. Analysts said the drop in gold prices has released a surge of pent-up buying which was thwarted by record prices earlier in the year. [
] [ ]"There is no doubt in our minds that gold market fundamentals are extremely supportive for the metal at the moment, but that doesn't matter for as long as the dollar is strong," UBS analyst John Reade said in a note.
Some analysts think that gold could be in for a period of consolidation, with physical buying underpinning the price while investors wait to see if the dollar's rapid recovery can be sustained.
PLATINUM DEMAND WOES
Spot platinum <XPT=> consolidated at $1,394.50/1,414.00 an ounce, having traded at $1,392.00/1,412.00 late in New York on Tuesday.
Worries about falling demand for autocatalysts, a slowing U.S. economy and profit-taking have dragged down platinum by around 40 percent from its record high of $2,290 an ounce back in March.
Autocatalysts, used to clean exhaust fumes, account for more than 50 percent of global demand.
Automakers may post a 10th consecutive month of U.S. sales declines on Wednesday as incentives on slow-selling trucks and SUVs and General Motors Corp's employee pricing promotion failed to ignite demand from consumers in August. [
]Platinum's sister metal palladium <XPD=> eased to $282.00/290.00 an ounce from $285.50/293.50. Silver <XAG=> dropped to $12.82/12.90 an ounce from $13.04/13.10. (Reporting by David Sheppard; editing by Michael Urquhart)