* Slump in physical demand could weigh on prices
* SPDR Gold holdings <XAUEXT-NYS-TT> steady
By Miho Yoshikawa
TOKYO, Aug 21 (Reuters) - Gold held near $940 on Friday after falling the previous session, although prices looked vulnerable to declines in the absence of strong fundamentals.
The precious metal has mostly traded below $950 this week, at one point falling more than 3 percent from last week's high of $960.55.
Gold <XAU=> was at $940.15 per ounce at 0236 GMT, up 0.1 percent from the notional New York close of $939.35.
U.S. gold futures for December delivery <GCZ9> were largely flat at $941.6 per ounce.
The absence of demand for gold jewelry, as demonstrated by falling imports in India, is weighing on gold, traders said.
India's July gold imports fell two-thirds from a year earlier as high prices dented demand in one of the world's top markets where gold jewelry is often given as gifts during festival seasons or at weddings.
"Gold is a luxury item but in this day and age money is going where it is needed ... and a prime example of that happening is in India," said Kazuhiko Saito, chief analyst at Tokyo's Fujitomi Co Ltd.
Another mark of gold's declining attraction among investors is the slump in holdings of gold-backed exchange-traded funds.
The SPDR Gold Trust <GLD>, the world's largest, said its holdings held steady at 1,065.49 tonnes as of Aug. 20, unchanged for almost two weeks. [
]Saito said gold could also come under selling pressure in the days ahead if news of the suspension of the U.S.' "Cash for Clunkers" auto rebates pressures oil prices.
Gold typically moves in line with crude, as it is often bought as a hedge against oil-led inflation.
The U.S. government said it would end the popular programme on Monday as the plan's $3 billion budget runs dry, a month after it was launched. [
]"As it looks now, there are no strong fundamentals to support gold prices," Saito said.
The euro slipped 0.3 percent to 133.79 yen <EURJPY=R>.
Against the dollar, the single European currency held steady at $1.4250 <EUR=>. [
]Investors remained worried about the potential for further weakness in Chinese shares and shied away from risky investments.
Platinum <XPT=> was down 0.7 percent at $1,228 per ounce although the metal used in jewelry and autocatalysts, could come under upward pressure depending on developments in South Africa, the world's top producer of the precious metal.
Impala Platinum <IMPJ.J>, the world's second-biggest platinum producer, said on Thursday that it would seek further talks with a South African union planning an indefinite strike next week. [
]PRICES
Precious metals prices at 0235 GMT Metal Last Change Pct chg YTD pct chg Turnover Spot Gold 939.80 0.45 +0.05 6.78 Spot Silver 13.85 -0.04 -0.29 22.35 Spot Platinum 1229.00 -7.50 -0.61 31.87 Spot Palladium 269.50 -2.50 -0.92 46.07 TOCOM Gold 2850.00 -28.00 -0.97 10.77 23238 TOCOM Platinum 3723.00 -70.00 -1.85 40.38 8336 TOCOM Silver 419.50 -9.40 -2.19 31.38 70 TOCOM Palladium 827.00 -8.00 -0.96 50.36 139 Euro/Dollar 1.4251 Dollar/Yen 93.92 TOCOM prices in yen per gram, except TOCOM silver which is priced in yen per 10 grams. Spot prices in $ per ounce. (Reporting by Miho Yoshikawa)