* Stocks rise on defensive plays
* Record low service sector data lifts European govt bonds
* Consumer staples, pharmaceuticals lead stocks higher
* Dollar rises on expected European interest rate cuts (Adds close of U.S. markets, changes byline)
By Herbert lash
NEW YORK, Dec 3 (Reuters) - Global stock markets rose on Wednesday, spurred by companies that do well in a weak economy, as record contractions in U.S. and European service sector data sent European government bond yields to historic lows and revived a safe-haven bid for U.S. debt.
McDonald's Corp <MCD.N> and Coca-Cola Co <KO.N> were the top boosters to the Dow, while other large-cap stocks, such as Procter & Gamble <PG.N>, which are all seen as a defensive hedge against the weakening economy, were big gainers.
But dire economic data, including a U.S. private sector report that pointed to a worsening jobs outlook, kept an aversion to risk alive, helping the dollar and yen to rally against major currencies.
U.S. Treasury debt prices turned positive in the afternoon amid a revived safe-haven bid for government bonds.
Oil prices extended losses as U.S. fuel demand continued to crumble under the weight of the financial crisis, prompting the Organization of Petroleum Exporting Countries to sharpen the ax for another round of production cuts.
Wall Street rose, after a day of volatile trade, as investors bought stocks that will hold in an economic slump.
"Investors are trying to find stable (areas) -- consumer staples, health care and biotech," said John Schloegel, vice president of investment strategies for Capital Cities Asset Management in Austin, Texas. "They're asking, 'What might be the safest parts of the market?'"
Bleak services sector activity in November illustrated the recessions on both sides of the Atlantic while the ADP Employer Services report showed U.S. private employers cut 250,000 jobs last month. ADP's report suggests Friday's U.S. government jobs report will show losses of 300,000 jobs or more.
In the United States, the Institute for Supply Management's non-manufacturing index fell to a record low of 37.3 in November, from 44.4 in October. The level of 50 separates expansion from contraction.
In Europe, the Markit Eurozone Purchasing Managers Index for services companies fell to 42.5 in November from the prior month's 45.8 level, the lowest in the survey's 10-year history.
"The ADP report is part of the reason the market opened down and why people are moving toward defensive positions," said Peter Jankovskis, director of research at OakBrook Investments LLC in Lisle, Illinois. "There are people bracing for the November payrolls report on Friday. We are in a very nervous market," he said.
The Dow Jones industrial average <
> rose 172.60 points, or 2.05 percent, at 8,591.69. The Standard & Poor's 500 Index <.SPX> rose 21.93 points, or 2.58 percent, at 870.74. The Nasdaq Composite Index < > rose 42.58 points, or 2.94 percent, at 1,492.38.MSCI world equity index <.MIWD00000PUS> rose 1.4 percent.
The FTSEurofirst 300 <
> index of top European shares cut early losses to rise 4.02 points or 0.49 percent to close at 829.33. Britain's FTSE 100 index < > rose 47.10 points or 1.14 percent to close at 4169.96.Gains were led by drug companies like Novartis <NOVN.VX> and GlaxoSmithKline <GSK.L>.
Earlier, Japan's Nikkei <
> posted a 1.8 percent gain following a rebound on Wall Street on Tuesday, and MSCI's index of other Asian stock markets <.MIAPJ0000PUS> put on just 0.4 percent.The 30-year euro zone government bond yield <EU30YT=RR> plumbed 3.319 percent earlier, a record low according to Calyon. In after-hours trade it fell even further, touching 3.28 percent.
The benchmark 10-year U.S. Treasury note <US10YT=RR> gained 9/32 in price to yield at 2.67 percent, just above Monday's five-decade low of about 2.65 percent. The 2-year U.S. Treasury note <US2YT=RR> was little changed, yielding 0.89 percent.
RATE CUTS TO COME?
The grim services data raised hopes central banks in the euro zone, Britain and Sweden will cut interest rates this week in an effort to spur economic growth. The Reserve Bank of New Zealand cut interest rates by 150 basis points, as expected, to 5 percent,
The European Central Bank meets on Thursday and most economists expect an interest rate cut of 50 basis points, while the Bank of England is forecast to cut rates by an aggressive 100 basis points.
Ahead of those decisions, the U.S. dollar maintained gains across the board except against the yen, which benefited from heightened risk aversion.
The dollar rose against a basket of major currencies, with the U.S. Dollar Index <.DXY> up 0.18 percent at 86.749. Against the yen, the dollar <JPY=> was unchanged at 93.37.
The euro <EUR=> was down 0.01 percent at $1.2711.
Gold ended nearly 2 percent lower on the back of a stronger dollar.
"It's really has been a dollar play," said futures analyst Rob Kurzatkowski at optionsXpress. "And I am surprised that with the yields in bonds declining so much, there hasn't been more activity in gold."
U.S. gold futures for February delivery <GCG9> settled down $12.80 at $770.50 an ounce in New York.
U.S. crude <CLc1> fell 17 cents to settle at $46.79 a barrel after hitting a 3-1/2-year low of $46.26 earlier in the session. Brent crude <LCOc1> finished unchanged at $45.44. (Reporting by Richard Valdmanis, Chris Reese, Nick Olivari, Burton Frierson and Frank Tang in New York, and Ian Chua and Jan Harvey in London; writing by Herbert Lash; Editing by Leslie Adler)