* Bush says legislative process on bailout not over
* Possible new accounting guidelines add to confidence
* Financial shares lead rebound
* Stronger-than-expected economic reports lend support
* Dow up 4.7 pct, S&P 500 up 5.3 pct, Nasdaq up 5 pct
(Updates close with more on indexes' historic performance, details on Google, retail, tech stocks and Campbell Soup)
By Steven C. Johnson
NEW YORK, Sept 30 (Reuters) - Wall Street had its best day in six years on Tuesday, a day after its worst sell-off since just after the October 1987 stock market crash, as investors bet Washington would revive a plan to stabilize the U.S. financial sector after its surprising defeat on Monday on Capitol Hill.
Adding to the positive tone was a Reuters report that U.S. regulators intend to provide new accounting guidelines that could slow the heavy flow of mortgage-related losses on banks' balance sheets. The Dow jumped 485 points, wiping out more than half of its record 778-point drop on Monday.
Strains persisted in credit markets, though, suggesting banks remain reluctant to lend to each other, and September marked the benchmark S&P 500's worst month in six years.
But investors were feeling more optimistic after President George W. Bush and congressional leaders pledged to continue talks on a $700 billion financial-sector rescue plan.
The S&P 500 rose more than 5 percent, recovering more than half of the losses booked on Monday when the House of Representatives rejected the plan, which would have let the U.S. Treasury buy bad mortgage debt from banks so they can resume lending. Tuesday's climb marked the S&P 500's best one-day percentage gain since July 2002.
"The president's saying that they'll get something passed this week has definitely calmed nerves," said Marc Pado, market strategist at Cantor Fitzgerald & Co in San Francisco.
"And if a bill doesn't pass, a change in accounting rules might be enough to break the lock in credit markets," he added. "It won't support us forever, but it will buy time and break the stranglehold on the banks."
Under current rules, banks must value assets based on what they would fetch in a current market transaction. Since prices for mortgage-related assets have long been at distressed levels, banks have been forced to scurry for more capital.
The Dow Jones industrial average <
> rallied 485.21 points, or 4.68 percent, to end at 10,850.66. The Standard & Poor's 500 Index <.SPX> jumped 58.35 points, or 5.27 percent, to 1,164.74. The Nasdaq Composite Index < > climbed 98.60 points, or 4.97 percent, to 2,082.33.A DARK SEPTEMBER
In September, the Dow fell 6 percent -- its worst month since June. Tuesday also marked the end of the third quarter, when the Dow fell 4.4 percent. This was the Dow's worst quarter since the second quarter of this year, leaving it on its longest quarterly losing streak since 1977-1978.
The S&P 500 lost 9.1 percent in September, its worst month since September 2002. For the third quarter, the S&P 500 finished with a 9 percent loss, its worst quarter since the first three months of 2008.
The Nasdaq sank 12.1 percent in September -- its worst month since September 2001, when the Sept. 11 attacks on the United States occurred. For the third quarter, the Nasdaq dropped 9.2 percent, its worst since the first quarter of 2008.
BARGAIN HUNTERS RUSH IN
On Tuesday, investors snapped up beaten-down shares across the board, with financial and technology companies among the standouts. Apple Inc <AAPL.O> contributed the most to the Nasdaq's advance, a day after the iPod's maker led the index to its worst day since the bursting of the Internet bubble in April 2000.
Shares of Apple Inc <AAPL.O>, a tech bellwether, rose 8 percent to $113.66 on Nasdaq. Shares of Intel Corp <INTC.O> climbed 8.5 percent to $18.73 after Piper Jaffray, a brokerage, raised its recommendation on the chip maker's stock.
The semiconductor index <.SOXX> gained 4.6 percent.
After investigating what it said were "potentially erroneous transactions in Google Inc <GOOG.O>, Nasdaq said it would cancel all trades in the stock above $425.29 and below $400.52 struck in the session's final minutes. For more, see [
]Among financials, JPMorgan shares rose 13.9 percent to $46.70, making the stock a top boost to the Dow. Shares of Citigroup <C.N> climbed 15.6 percent to $20.51.
An S&P index of financial services shares <.GSPF> climbed 13.1 percent.
Investors also scooped up some retailers' and consumer product companies' stocks in Tuesday's rally, with Wal-Mart Stores Inc <WMT.N> up 2.5 percent at $59.89 and Target Corp <TGT.N>, the No. 2 U.S. discount retail chain, up 3.6 percent at $49.05. An S&P index of retail stocks <.RLX> rose 3.4 percent.
Campbell Soup Co <CPB.N> was up for the second consecutive day, ending Tuesday's session up 2.3 percent at $38.60.
On Monday, Campbell Soup's stock was the only member of the S&P 500 to finish with a gain -- adding 0.3 percent to close at $37.75 -- just as panic gripped Wall Street and drove a furious sell-off, with the broad S&P 500 losing 8.8 percent, its worst day in 21 years.
Kraft Foods Inc <KFT.N> was up 2.8 percent at $32.75. Kraft recently replaced troubled insurer American International Group <AIG.N> in the Dow industrials after the government gave AIG an $85 billion bailout loan. Procter & Gamble <PG.N>, which makes Tide detergent, Crest toothpaste and Charmin toilet paper, among other consumer products, advanced 4.4 percent to $69.69.
HOW DO YOU SPELL R-E-L-I-E-F?
It is not unusual for big sell-offs like Monday's to be followed by a short-term relief rally, Mary Ann Bartels, chief U.S. market analyst at Merrill Lynch, wrote in a note to clients. Of the eight times the S&P fell by at least 8.79 percent, a next-day rally occurred six times, she said.
Between July and September, though, the S&P 500 index posted its worst quarter since the third quarter of 2002 and its biggest monthly drop since September of the same year.
What happens next in Washington, investors said, would be instrumental in providing direction for the broader market.
"I am worried that if there is no plan, then the credit squeeze will get worse and it will be like a boa constrictor has got the economy and just keeps squeezing," said Al Kugel, chief investment strategist at Atlantic Trust in Chicago.
The bailout plan's surprising defeat rattled markets around the globe, with Asian stocks following Wall Street's Monday slide overnight. European shares recovered after Bush's remarks and on data showing improvement in U.S. consumer confidence.
In economic news, the S&P/Case-Shiller Home Price Index showed further deterioration in housing, with prices of U.S. single-family homes plunging a record 16.3 percent in July. [
].But both the September Chicago PMI, a measure of manufacturing activity in the U.S. Midwest, and the Conference Board's reading on consumer confidence in September, were stronger than expected, tempering concern about the economy.
About 1.62 billion shares changed hands on the New York Stock Exchange, below last year's estimated daily average of roughly 1.90 billion. On Nasdaq, about 2.43 billion shares traded, well above last year's daily average of 2.17 billion.
Advancing stocks outnumbered declining ones on the NYSE by about 4 to 1. On the Nasdaq, advancers beat decliners by nearly 2 to 1. (Additional reporting by Kristina Cooke and Ellis Mnyandu; Editing by Jan Paschal)