* Equity increase in first half of 2010
* Company expects not to pay a dividend for 2009
* Sees sales growth of 28.6 pct by end of 2013
By Marja Novak
VELENJE, Slovenia, Jan 26 (Reuters) - Slovenia's largest household appliances maker Gorenje <GORE.LJ> plans to issue new shares and could spend the cash raised on takeovers, its chief executive Franjo Bobinac told Reuters on Tuesday.
The company will probably not pay a dividend for the second year in a row in 2009, Bobinac said, adding results are expected in due course. The company expects to end 2009 with a loss for the first time since being listed in 1998, mainly due to lower demand amid the global financial crisis. [
]However, Bobinac said group sales were expected to reach 1.5 billion euros ($2.11 billion) in 2013, up 28.6 percent versus 2009. Profitability is expected to rise as the company plans to cut costs and raise the sale of products in the higher price range.
"We are planning an equity increase in the first half of this year and the money may be spent on takeovers, restructuring and developing new products," Bobinac said in an interview.
He declined to say if any acquisition was imminent, but said takeovers were "absolutely possible" in 2010.
Gorenje, Slovenia's second largest exporter and employer, is eying firms that have good market positions and established trademarks, he said.
MOVING PRODUCTION?
Bobinac said Gorenje might move some of its production abroad if necessary to cut costs and overcome poor labour flexibility in Slovenia.
"Production in Slovenia depends upon wage pressures, upon labour legislation, which is reducing competitiveness. It is fortunate that Gorenje has three strong production locations, in Slovenia, the Czech Republic and Serbia."
Gorenje, with a market capitalisation of some 183 million euros, produces about 75 percent of its products in its home country.
He said it was easier to hire and fire people in the Czech Republic and in Serbia than in Slovenia and expressed hope that the centre-left government of Slovenian Prime Minister Borut Pahor would make the labour market more flexible as promised.
Household appliances, which account for about 80 percent of Gorenje's revenue, will remain Gorenje's core business, Bobinac said. The company also deals in waste disposal and electricity trading.
So far this year orders in the first quarter are higher than in the same period last year, he said.
Bobinac sees higher sales potential in fast growing markets such as China, Russia, India and Brasil, but said sales were also growing in industrial countries.
"In 2009, which was the year of the crisis, Gorenje managed to raise sales in Germany by 25 percent and increase its market share there to 4 from 3 percent," said Bobinac.
He said Gorenje's investment will rise to some 28 million euros in 2010 from 26 million last year and added the company will this year further reduce debt from 374 million euros in 2009.
Gorenje plans to reduce the number of employees to fewer than 10,000 by the end of 2013 from some 10,580 at the end of 2009.
Gorenje shares closed 0.99 percent lower at 12.94 euros on Tuesday while the blue-chip SBI index <
> eased 0.13 percent. (Reporting by Marja Novak in Ljubljana; Editing by Zoran Radosavljevic and Sharon Lindores) ($1=.7097 Euro)