(Adds comments, updates prices)
By Miho Yoshikawa
TOKYO, March 17 (Reuters) - Gold prices shot up more than 3 percent on Monday to hit fresh record highs as investors stepped up buying of the yellow metal, whose lustre has increased due to the dollar's weakness and deepening U.S. financial woes.
JPMorgan Chase & Co <JPM.N> said on Sunday it would acquire stricken rival Bear Stearns <BSC.N> for just $2 a share in an all-stock deal that values the U.S. investment bank at about $236 million.
The news sent the dollar tumbling to a record low against the euro as investors worried that there would be more casualties in the widening U.S. financial crisis.
The Fed cut its discount rate on Sunday and launched a new discount window facility for primary dealers.
"This morning's moves by the Fed clearly tells how serious the situation is in the United States. Gold is drawing a lot of safe-haven demand as you can't buy stocks or currencies because of this volatility," said Shuji Sugata, manager at Mitsubishi Corp Futures and Securities Ltd.
Gold's attraction as an alternative investment has helped boost the precious metal's price by more than 20 percent this year alone, as it hit successive record highs along the way.
It gained 32 percent in 2007.
"Flight-to-quality buying is boosting gold as the market is losing faith in the dollar," said Tatsuo Kageyama, analyst at Kanetsu Asset Management in Tokyo.
Gold hit $850 an ounce in January 1980, lifted by a combination of high inflation linked to strong oil prices, the Soviet intervention in Afghanistan and the impact of the Iranian revolution.
After adjustment for inflation, the 1980 high is equivalent to $2,119.30 an ounce at 2007 prices, according to precious metals consultancy GFMS Ltd.
As of 0315 GMT, spot gold <XAU=> has so far risen as high as $1,030.80 per ounce, up more than 3 percent from Friday when it hit a record $1,007.10.
It was at $996.90/997.70 late on Friday in New York.
Gold was expected to head even higher as the dollar deepened its slide against both the euro and the yen.
"The market is completely bearish on the dollar. The market is also very pessimistic about the dollar's outlook," Kageyama said.
The dollar plunged 3 percent against the yen on Monday to hit a 13-year low below 96 yen on fears that there would be other casualties to the fast-spreading credit crisis that claimed U.S. investment bank Bear Stearns.
The euro vaulted to a $1.5905 <EUR=>, up 1.5 percent on the day.
"Probably gold is the only decent asset you can hold. You simply cannot go short in gold now," Mitsubishi's Sugata said.
The most active gold contract for April delivery <GCJ8> on the Comex division of the New York Mercantile Exchange rose as high as $1,033.90 per ounce, up more than 3 percent from its New York close of $999.50, when it climbed $5.70.
It marked a record high of $1,009 on Friday.
The key February 2009 gold contract on the Tokyo Commodity Exchange <0#JAU:> closed the morning session down 7 yen, or 0.2 percent, at 3,231 yen per gram, pressured by the strong yen.
Platinum <XPT=> rose to $2,104/2,114 an ounce, compared with $2,070/2,080 late in New York on Friday.
Palladium <XPD=> inched down to $507.00/512.0 an ounce compared with $509/514.
Silver <XAG=> climbed to $21.09/21.14 an ounce from $20.64/20.69 late in New York.
Precious metals prices at 0322 GMT
Last Net Change Pct Move Turnover (lots) TOCOM Gold 3231.00 -7.00 -0.22 38759 TOCOM Platinum 6396.00 -173.00 -2.63 9153 TOCOM Silver 666.90 -5.10 -0.76 926 TOCOM Palladium 1616.00 -60.00 -3.58 3393 Spot Gold 1025.70 Spot Platinum 2104.00 Spot Silver 21.12 Spot Palladium 507.00 Euro/Dollar $1.5863 Dollar/Yen 096.39
TOCOM prices in yen per gram, except TOCOM silver which is priced in yen per 10 grams. Spot prices in $ per ounce. (Reporting by Miho Yoshikawa and Chikafumi Hodo)