By Amanda Cooper
LONDON, Feb 29 (Reuters) - European shares fell for a third day on Friday as another swathe of shockingly weak U.S. data deepened fears of recession, hitting the banking sector, while insurer Swiss Re <RUKN.VX> rallied after its results.
Banks were the largest drag on the broader European market, with Barclays <BARC.L> falling 4.7 percent, BNP Paribas <BNPP.PA> losing 3 percent and Swiss bank UBS <UBSN.VX>, the biggest victim of the credit crisis among major European banks, down 3.7 percent.
A drop in U.S. consumer confidence to a 16-year low, along with a contraction in business activity in the auto-intensive U.S. Midwest region added to investors' conviction the U.S. economy is heading for recession.
The FTSEurofirst 300 index <
> of top European shares fell 1.4 percent to 1,315.28, bringing losses for February to more than 1 percent and marking the fourth consecutive monthly decline."This is confirmation that things are slowing down really," Mark Bon, a fund manager at Canada Life who manages a portfolio of continental European stocks, said of the U.S. data.
"Unfortunately at the moment, the earnings are not deflecting people's attention away from the big macro issues in the States, so those are still taking centre stage."
Shares on Wall Street were down by nearly 1.8 percent after the data and after American International Group Inc <AIG.N>, posted the worst loss in its history, which suggested problems in the credit markets are far from over.
The FTSEurofirst 300 has lost about 10 percent so far this year as data from the United States has become increasingly bleak, clouding the outlook for European corporates.
SWISS RE GAINS
Shares in Swiss Re, the world's largest reinsurer, were the top positive weight on the broader European market, rallying 5.2 percent after it posted a smaller-than-expected 9 percent drop in 2007 net profit and booked only modest further subprime writedowns.
"We've seen banks rally strongly off the lows that they reached earlier this month. The reporting season generally has perhaps not produced as many negatives as people had feared, particularly in the UK banks," said Darren Winder, head of macro and strategy research at Cazenove.
Germany's Allianz <ALVG.DE> was one of the worst drags on Germany's DAX index <
>, falling 3.2 percent, while Italy's Assicurazioni Generali <GASI.MI>, Europe's number-three insurer, dropped 1.8 percent."We're still digesting the general picture we've been left with from the reporting season and unfortunately that's not really addressing any deeper questions or issues that investors have," Winder said.
Warnings from Federal Reserve Chairman Ben Bernanke on Thursday that the troubled housing sector may lead to small-bank failures knocked stock markets globally.
Around Europe, Germany's DAX <
> fell 1.7 percent, France's CAC 40 < > was down 1.5 percent and Britain's FTSE 100 index < > dropped 1.4 percent.On the upside, Belgian brewer InBev <INTB.BR> powered to its highest in over three months, rising 3.4 percent after Thursday's strong 2007 results and dividend.
Other gainers included Vodafone <VOD.L>, which edged up 0.8 percent after a broker upgrade, while shares in British insurer Resolution <RSL.L> rose 3.1 percent after rival Pearl confirmed its previous commitment to the 4.9 billion deal to take over the company. A string of delays had prompted speculation the deal could be derailed. (Additional reporting by Golnar Motevalli; Editing by Quentin Bryar)