* FTSEurofirst 300 up 0.6 percent, adds to Wednesday's rally
* Energy shares gain on stronger crude oil prices
* For up-to-the-minute market news, click on [
]
By Brian Gorman
LONDON, May 27 (Reuters) - European shares rose in early trade on Thursday, tracking gains in Japan and after China denied it was looking to cut its holdings of euro zone sovereign debt.
At 0841 GMT, the FTSEurofirst 300 <
> index of top European shares was up 0.6 percent at 978.12 points, after rising 2.4 percent in the previous session.The index is still down more than 12 percent from a mid-April peak, on worries about Europe's debt crisis.
"It is mostly a reaction to oversold conditions. Equities are cheap in most places, other than in the worst affected regions," said Bernard McAlinden, investment strategist at NCB Stockbrokers, in Dublin.
A Financial Times report that China was reviewing its holdings of European bonds was groundless, the Chinese central bank said on Thursday. [
]The report had been cited by traders as a reason for U.S. shares giving up early gains to close lower on Wednesday.
Energy companies were among the biggest gainers, as crude prices <CLc1> topped $72 after U.S. data showed a big bounce in oil demand, and as the dollar weakened.
Total <TOTF.PA>, ENI <ENI.MI>, BG <BG.L> and Royal Dutch Shell <RDSa.AS> rose 1.4-2.3 percent.
BP <BP.L> gained 1.9 percent, as investors looked for news on latest efforts to contain an oil spill in the Gulf of Mexico.
Oil services companies were also higher, boosted by an upbeat note from UBS which upgraded several stocks including PGS <PGS.OL> and Technip <TECF.PA>, up 3 percent and 3.3 percent respectively.
Miners also gained, building on strong gains in the previous session, on reports Australia may not implement a planned tax rise. Higher metals prices also helped.
Anglo American <AAL.L>, BHP Billiton <BLT.L>, Rio Tinto <RIO.L> and Vedanta <VED.L> rose 1.8-2.8 percent.
Across Europe, Britain's FTSE 100 <
>, Germany's DAX < > and France's CAC40 < > were up 0.9-1.3 percent.
INSURERS GAIN
Shares in insurer Aviva <AV.L> and Legal & General <LGEN.L> gained 3 percent and 1.7 percent respectively after Nomura hiked its target prices for both and said it saw "remarkable value" for investors in the two British stocks.
Prudential <PRU.L> rose 3 percent after The Times reported shareholders holding up to 15 percent of the British insurer's shares planned to write to the chairman saying they opposed the planned $35.5 billion takeover of AIG's <AIG.N> Asian arm.
AXA <AXAF.PA> was up 2.9 percent.
Banks, however, were mostly lower. Spanish banks Banco Santander <SAN.MC> and BBVA <BBVA.MC> fell 3.2 percent and 2.6 percent respectively. Traders pointed to turmoil in the Spanish savings bank sector after CajaSur was nationalised at the weekend.
Hedge fund firm Man Group <EMG.L> rose 4.8 percent after saying client assets had stabilised after a year of outflows. [
]Later, investors will look at U.S. GDP data, expected to show an annualised growth rate of 3.4 percent in the first quarter, up from the previous reading of 3.2 percent.
Japan's benchmark Nikkei rose 1.2 percent on Thursday. (Editing by Dan Lalor)