By Michael Taylor
LONDON, March 31 (Reuters) - Britain's leading share index reversed larger losses by mid-session on Monday as gains in oil shares and bid target Friends Provident <FP.L> countered losses in heavyweight Vodafone <VOD.L> after a broker downgrade.
At 1115 GMT the FTSE 100 <
> was 5.8 points, or 0.1 percent lower at 5,687.1, but well off its day's low of 5,585.6.The FTSE is down almost 12 percent for the year on concerns about a U.S. recession, and is on course for its worst quarter since the third quarter of 2002 and its third consecutive quarter of losses.
Vodafone was a standout loser, falling 3.6 percent after Morgan Stanley downgraded the shares to "underweight" from "overweight" and cut its price target to 170 pence from 215 pence.
British broadcaster ITV <ITV.L> fell 6.8 percent to 63.3 pence and topped the blue-chip losers' list after UBS downgraded the stock to "sell" from "neutral" and lowered its price target to 60 pence from 70 pence.
"There was a time when the last day of the month and quarter would almost guarantee you a positive return," said Tom Hougaard, chief market strategist at City Index Markets.
"It doesn't look like Wall Street is off to the races today. Europe has reacted negatively to the weak Asian markets, and Wall Street looks set to open lower again, after Friday's unexpected sell off late in the day."
British Airways <BAY.L> shed 1.3 percent after a downgrade from Goldman Sachs and a warning that travellers at Heathrow airport's new Terminal 5 in London face more delays from teething troubles with the computerised baggage handling system.
Oil major BP <BP.L> added 0.4 percent and rival Royal Dutch Shell <RDSa.L> climbed 1.3 percent after a series of broker upgrades helped support the sector.
Britain's biggest retailer Tesco <TSCO.L> was down 3.2 percent after a weekend newspaper reported it had halted the rollout of Fresh & Easy, its chain of U.S. convenience stores, while it reviews the performance of the start-up business. Tesco declined to comment.
Banking tracked back from earlier losses to offer a somewhat mixed picture, with HBOS <HBOS.L> gaining 3 percent, while Standard Chartered <STAN.L> fell 1.8 percent.
HSBC <HSBA.L> was 0.8 percent higher. Europe's largest lender launched private banking services in China as it joined other foreign banks in targeting the country's fast-growing market for services to wealthy clients. [
]But with little on the corporate calendar this week, eyes turned to a busy week on the U.S. economic calendar.
The New York NAPM index of regional business activity for March is due at 1300 GMT and the Chicago manufacturing PMI, also for March, at 1345 GMT. The Dallas Fed releases its March Texas manufacturing index at 1430 GMT.
"We are now on the last day of the quarter (so) you're going to have a lot of position squaring -- a lot of investors who aren't particularly willing to take a view today," said Richard Hunter, head of UK equities at Hargreaves Lansdown.
"From that basis if we are seeing slightly lower volumes, any move is going to be exacerbated."
FRIENDS PROVIDENT
Insurer Friends Provident gained 3.4 percent to top the FTSE 100 leaderboard after it rejected a 3.5 billion pound ($7 billion) cash takeover offer from U.S. private equity firm JC Flowers because it said the bid significantly undervalued the company. [
]Among pharmaceuticals, AstraZeneca <AZN.L> climbed 2.3 percent after it decided to stop a clinical trial of its blockbuster cholesterol-lowering Crestor early because of the clear benefits of the medicine compared to placebo.
The news is a boost for Crestor, the group's third biggest seller, in an increasingly competitive anti-cholesterol market. It comes as doubts deepen over the value of Vytorin, a rival drug from Schering-Plough Corp <SGP.N> and Merck & Co <MRK.N>.
(Additional reporting by Rebekah Curtis; editing by Sue Thomas)