* Gold ends off session highs on broad liquidation
* Dow drops more than 300 points
* Industry report shows strong physical gold hoarding (Recasts, updates prices, market activity to close; new byline, changes dateline, previously LONDON)
By Frank Tang
NEW YORK, Nov 19 (Reuters) - Gold ended slightly higher on Wednesday, reversing sharp early gains amid liquidation across all asset classes and signs of sliding consumer prices.
"The stock market is playing a role, and it's certainly related to the inflationary expectations being pared back as reflected by the U.S. CPI and PPI data recently," said Stephen Platt, analyst of Archer Financial Services.
U.S. consumer prices fell at a record pace in October and new-home building slumped, according to government reports suggesting a recession that may be long and deep.
A 300 point drop of the Dow Jones industrial average <
> prompted risk-averse investors to sell liquid assets including gold and opt for cash.Spot gold <XAU=> at $737.15 at 2:55 p.m. EST (1955 GMT), up 0.1 percent from $736.35 an ounce in New York late on Tuesday.
U.S. gold futures for December delivery <GCZ8> settled up $3.30 at $736.00 an ounce on the COMEX division of the New York Mercantile Exchange.
Gold came off session highs as the dollar retraced losses against the euro following the CPI report and crude oil slid to end nearly $1 down below $54 per barrel. [
] [ ]Gold tends to decline as the dollar strengthens, making bullion more expensive for holders of other currencies. Falling oil prices dim gold's appeal as a hedge against the inflation.
Gold has declined more than 26 percent since hitting a record high of $1,030.80 an ounce in March, and is down about 10 percent from the end of 2007.
An industry report showing strong physical demand for bullion led to buying early in the sessions, traders said.
Global demand for gold jumped 18 percent year-over-year to 1,133.4 tonnes in the third quarter as investors hoarded gold bullion coins and bars and jewelry buying rose, the World Gold Council (WGC) said on Wednesday. [
]"Third-quarter demand was certainly impressive, and that has helped contribute to support better buying we saw earlier today," Platt said.
"The market wasn't able to get through significant chart points, and subsequently attracted profit taking," Platt said.
Market talk about China possibly diversifying part of its huge reserve into gold failed to bolster the market.
An Iranian newspaper reported that a cabinet minister said the country is not converting reserves into gold, contrary to comments by an aide to the president. [
]PLATINUM SUPPORTED
Platinum prices ended lower despite rallying as much as 3 percent early amid announcements of mine closures. Platinum <XPT=> fetched $807.50, down 2.3 percent from late Tuesday.
Lonmin, the world's third-biggest platinum producer, said it would close some high-cost mines and was cutting costs to survive a market downturn. [
]But analysts do not expect a major recovery in platinum because of slow demand from the troubled auto sector. More than 60 percent of global platinum use goes to autocatalysts to clean exhaust fumes.
Silver <XAG=> at $9.29, down 3.3 percent from Tuesday's finish of $9.60 and palladium <XPD=> fetched $184.00, down 13.8 percent from its previous close of $213.
(With additional reporting by Humeyra Pamuk in London)