* Nikkei climbs, may test psychologically key 10,000 level
* Chip-equipment stocks gain after upbeat order data,
* Panasonic and Fujitsu surge * Fears of a Wall St fall limiting gains before weekend
By Elaine Lies
TOKYO, July 24 (Reuters) - Japan's Nikkei stock average rose 1.5 percent on Friday, on track for its eighth straight day of gains, after upbeat corporate earnings fuelled hopes for a U.S. economic recovery and chip equipment stocks climbed on strong order data.
Panasonic Corp <6752.T> surged nearly 7 percent after a broker raised its rating on the stock, while Fujitsu Ltd <6702.T> climbed almost 6 percent after it announced better-than-expected earnings goals which prompted analysts to lift their estimates.
Profits from U.S. bellwethers such as manufacturer 3M & Co <MMM.N> and telecoms firm AT&T Inc <T.N> provided further evidence that second-quarter earnings were more upbeat than initially thought, sending the Dow industrials above the key 9,000 mark for the first time since January.
But investors were growing wary that Wall Street is now set for a fall, especially after Microsoft Corp <MSFT.O>, American Express <AXP.N> and Amazon.com Inc <AMZN.O> posted disappointing results after the bell, sending their stocks lower and weighing on futures.
"Microsoft's results are especially disappointing after Intel did so well, and on top of that we have these three big names all at once," said Norihito Fujito, general manager at the investment research and information division of Mitsubishi UFJ Securities.
"With the weekend coming up, I think people are reluctant to buy amidst all this."
The benchmark Nikkei <
> gained 149.48 points to 9,942.42 and some analysts say it could test 10,000 later in the day, a level it last hit on July 1, if hedge funds come in to buy heavily just before the bell as they have the rest of the week.The Nikkei is on track for its eighth straight trading day of gains, a winning streak unseen since November 2005.
The broader Topix <
> rose 1.4 percent to 920.95.Others were optimistic about the coming week, with technical charts also lending support.
The Nikkei has broken sharply above resistance at the top of its Ichimoku cloud, which comes in around 9,840, and the Topix broke above its cloud as well on Friday, which some analysts said bolstered the chances that Tokyo shares are now set for gains.
"U.S. manufacturer earnings are coming in quite strong, and this is producing a good spillover effect on Japanese manufacturers -- the 'Apple Effect' and so on," said Masayoshi Okamoto, head of dealing at Jujiya Securities. "We move deep into the earnings season next week and even though the market has basically factored in positive results, shares are likely to respond well if things are good here too." Apple Inc <AAPL.O> earlier this week reported a quarterly profit that beat forecasts.
ADVANTEST ADVANCES
Consumer electronics maker Panasonic rose 6.8 percent to 1,370 yen after JPMorgan raised its rating to "overweight" from "neutral" and lifted its price target to 2,000 yen.
Fujitsu, Japan's biggest IT services firm jumped 5.9 percent to 575 yen.
Advantest Corp <6857.T>, the world's No. 2 maker of chip testing machines, led gains for chip equipment makers.
It climbed 4.6 percent to 1,880 yen after the Nikkei business daily said that orders for Advantest's chip-testing equipment topped more than 10 billion yen in April-June, double the order value received in the prior quarter. Data also showed orders for Japanese equipment used to make semiconductors outpaced sales for the third straight month in June, a sign of a recovery in chipmakers' investment. [
].Tokyo Electron Ltd <8035.T>, the world's No. 2 chip equipment maker, rose 2.7 percent to 4,630 yen. and Nikon Corp <7731.T>, a maker of steppers, rose 1.1 percent to 1,720 yen.
Electronics maker Sony Corp <6758.T> rose 2.4 percent and Sharp Corp <6753.T> 2.9 percent after the Nikkei business daily said Sony will likely invest more than $1.1 billion in a liquid crystal display TV panel venture to be formed with Sharp [
]Shares of Asahi Co Ltd <3333.T> rose 2.6 percent to 3,200 yen after the president of Japan's largest bicycle shop operator told Reuters that the company was certain to lift its annual outlook, helped by brisk demand for sports bicycles and battery-assisted models. [
]Trade was active, with 1.3 billion shares changing hands, compared with last week's morning average of 1 billion.
Advancing shares outpaced declining ones by more than 4 to 1. (Reporting by Elaine Lies; Editing by Edwina Gibbs)