(Update prices to late afternoon)
By Chikafumi Hodo
TOKYO, Jan 9 (Reuters) - Gold hit a historic high for a second straight day on Wednesday as investment funds ploughed money into the market on the metal's bullish trend, supported by a weak dollar and strong oil prices.
Spot gold <XAU=> surged to a new record of $891.00 an ounce, surpassing the previous record of $881.10 reached on Tuesday, with the market gaining momentum after the key Japanese gold futures price <0#JAU:> hit its highest level since March 1984.
The debut of gold futures on the Shanghai Futures Exchange helped boost the spot price to the high.
Bullish gold prices also pushed up cash platinum <XPT=> to an all-time high of $1,554 an ounce, $1 more than the previous record hit on Jan. 4.
By 0626 GMT, cash gold was trading at $888.00/888.70, up about $9.90 from late New York levels of $878.10/878.90.
"Gold is bullish. Funds are pouring into markets as they are performing well when stocks are slumping," said Tatsuo Kageyama, an analyst at Kanetsu Asset Management in Tokyo.
"The speed of gold's rise is very fast but the market is focusing on taking gold towards $900 in the near term."
COMEX gold futures jumped in line with the spot price in Asia. The most active February contract <GCG8> was up $9 or 1 percent from New York at $889.30.
The key gold futures contract for December 2008 delivery <0#JAU:> on the Tokyo Commodity Exchange (TOCOM) was trading at at 3,157 yen a gram, up 60 yen or 1.9 percent from Tuesday.
It had reached an intraday high 3,161 yen, the highest for a benchmark since March 1984.
Tokyo traders said investment funds are putting money into gold and other commodities from the start of the year, anticipating for a big return.
"Funds are buying. For instance, index funds are rebalancing their portfolios at the start of the year, putting more funds into gold and commodities based on their performance last year," said Hiroyuki Kikukawa, an analyst at IDO Securities in Tokyo.
Gold rose more than 30 percent in 2007, its biggest annual gain since 1979.
SHANGHAI GOLD LAUNCH
Gold was gaining in appeal as the market sought higher returns with U.S. shares slumping and prospects for the U.S. economy deteriorating, especially after poor jobs data last week.
U.S. stocks fell sharply on Tuesday after phone company AT&T <T.N> said it was experiencing softness in its consumer business, sparking more concerns about the economy.
Investors were also convinced to buy gold due to lingering geopolitical tensions in the Middle East, rising energy prices and weakness in the dollar.
U.S. crude oil futures advanced on Wednesday after gaining over a dollar in the previous session amid threats of violence in Nigeria and expectations that U.S. government data due out later in the day will show another fall in crude supplies last week.
Frontmonth U.S. crude for February delivery <CLc1> was up 32 cents at $96.65 a barrel on the Globex electronic trading platform after settling up $1.24 at $96.33 a day earlier.
NYMEX crude hit a record $100.09 last week.
China's first gold futures contract <0#SHAU:> surged in its debut on Wednesday as traders pushed the price to a hefty premium over global peers on a day when spot gold hit record highs. [
]The June futures opened at 230.95 yuan a gram, up nearly 10 percent from the base price of 209.99 yuan set by the Shanghai Futures Exchange. It briefly hit its upper cap of 230.99 yuan before retreating to 224.66 yuan a gram by the midday break.
"The launch of Shanghai gold is positive for the gold market as a whole. Participation of Chinese players would help gold become more active during Asian time," IDO's Kikukawa said.
Other precious metals rose in line with gold, with platinum reaching a record high as TOCOM platinum futures <0#JPL:> jumped by more 1 percent.
Platinum <XPT=> rose to the record high of $1,554 an ounce, before drifting to $1,550/1,555 by late afternoon compared with $1,547/$1,552 in New York.
Palladium <XPD=> was flat at $376/380 an ounce, while silver <XAG=> edged up to $15.82/15.87 an ounce from $15.78/15.83 late in New York. Precious metals prices at 0626 GMT Metal Last Change Pct chg YTD pct chg Turnover Spot Gold 887.20 10.10 +1.15 6.54 Spot Silver 15.82 0.17 +1.09 7.11 Spot Platinum 1550.00 3.00 +0.19 1.97 Spot Palladium 376.00 0.00 +0.00 2.17 TOCOM Gold 3155.00 58.00 +1.87 3.10 122153 TOCOM Platinum 5363.00 50.00 +0.94 0.45 36605 TOCOM Silver 561.70 16.30 +2.99 3.83 1467 TOCOM Palladium 1344.00 11.00 +0.83 -0.52 833 Euro/Dollar 1.4723 Dollar/Yen 109.59 TOCOM prices in yen per gram, except for silver which is in yen per 10 grams, spot prices in $ per ounce. (Reporting by Chikafumi Hodo; Editing by Ben Tan)