* U.S. dollar, equities and inflation drive gold
* Slips from 1-week high as oil prices ease
(Adds new comment/details, changes dateline PVS SINGAPORE)
By Anna Stablum
LONDON, Jan 19 (Reuters) - Gold rose to its highest in a week on Monday before trimming gains as the dollar strengthened against the euro and oil prices eased, analysts said.
"It is mostly a story about the U.S. dollar, equity markets and inflation at the moment," analyst Eugen Weinberg at Commerzbank said.
Gold had little incentive to move higher, with oil prices sliding, but firm buying once prices moved towards $800 an ounce created a floor, he said.
Gold <XAU=> rose as high as $845.55 an ounce, its highest level since Jan. 12, before trading at $842.25 an ounce by 1041 GMT, up from $841.85 in New York late on Friday, as oil prices reversed course and slipped.
Demand from the jewellery industry was seen weak this year, accounting for 70 percent of total demand for gold, and falling inflation would also cap prices, Commerzbank's Weinberg said.
Gold is traditionally bought as an inflation hedge and with inflationary pressures diminishing interest could fade.
On Friday, data showed U.S. inflation slowing to a half-century low last year, with the Consumer Price Index dropping 0.7 percent in December, a third straight decline. [
]"Although given all these negative factors I still expect investor demand to be strong this year," Weinberg said, adding investors would buy gold to diversify their portfolios.
A firmer dollar weighed on gold as dollar-priced commodities tend to fall as the dollar strengthens as it makes them more expensive for holders of other currencies. The euro eased to $1.3274 <EUR=> as investors remained cautious about the banking sector and economy, overriding the latest UK bank bailout plan and optimism for new U.S. stimulus measures. [
]
OBAMA MESSAGE
The incoming U.S. administration and Britain on Sunday planned urgent and more forceful moves to reopen the world's clogged credit markets, and President-elect Barack Obama is preparing a "strong message" for banks after he takes over the U.S. presidency this week. [
]Oil <CLc1> edged lower to below $36 a barrel, having risen 3 percent in the previous session. [
]Sinking oil prices weighed on gold as it typically moves in line with crude, because it is often bought as an inflation hedge, and the direction of the oil market is an indicator of interest in commodities.
But dealers said record bullion holdings in SPDR Gold Shares boosted sentiment. Gold holdings in the world's largest gold exchange-traded fund jumped another 5 tonnes to 795.25 tonnes last week. [
]"The intact popularity of the metal with investors should be adequate to help stabilise the price at or at least just under the $800 mark," precious metals group Heraeus said in a report, referring to a level last seen in November.
Platinum <XPT=> was trading at $960.50 an ounce, down from New York's trade at $946.50 late on Friday. More than 60 percent of platinum use goes to autocatalysts to clean exhaust fumes.
More bad news for automakers emerged on Friday as manufacturers in Japan, Europe and the United States all warned their businesses continue to struggle and outlooks remained uncertain. [
]"Given this negative dynamic, support for platinum metals prices from its most important demand sector is foreseeably going to be missing this year," Heraeus said in a report.
"Despite this, we do not expect a complete collapse in the platinum-metals prices. As we have been seeing for some months now, new production is going to slow down as well."
Silver <XAG=> was unchanged at $11.21 and palladium <XPD=> traded at $184 versus $183 late on Friday.
New York gold futures <GCZ9> added $32.5 an ounce to $846.8. (Additional reporting by Lewa Pardomuan; editing by Sue Thomas)