(Updates throughout, adds Wall Street outlook)
By Jeremy Gaunt, European Investment Correspondent
LONDON, Jan 9 (Reuters) - Fears about a consumer retrenchment hit investors on Wednesday, battering European shares and helping drive safe-haven gold to new record highs in a charge towards $900 an ounce.
Wall Street looked set for modest gains after the previous session's losses, partly on hopes of tax rebates to boost consumer sentiment, and Asian shares rose earlier. The dollar was generally higher, particularly against the Japanese yen and British pound.
Investor mood in Europe was gloomy after Britain's Marks & Spencer <MKS.L> reported its worst quarterly performance in two years.
Germany also said that retail sales dropped and imports fell by more than exports in November, suggesting consumers in Europe's largest economy were failing to take over from the spluttering export sector as the economy's main driver.
Together, the reports painted a picture of depressed consumers that matched overnight worries from Wall Street, where U.S. stocks tumbled after a warning by phone company AT&T <T.N> about soft consumer spending.
"We've started the year with a major, serious dose of reality, and all the data that we see points to a very, very, nasty economic environment, if not recession, and that has been digested by the market very quickly and reflected in the valuations of consumer stocks and financials," said Simon Clinch, director of U.S. equities at F&C Asset Management.
The outlook for U.S. stocks on Wednesday looked slightly better, however, after The Wall Street Journal reported that the Bush administration was considering tax rebates for households and tax breaks for businesses to help the economy.
The mood in Europe was grim. The FTSEurofirst 300 index <
> was down 1 percent and the DJ Stoxx index of European retailers <.SXRP> lost 5 percent.Earlier, Japan's Nikkei <
> gained, but only after initially tumbling 1.7 percent. It closed up 70.49 points or 0.49 percent at 14,599.16. The broader TOPIX < > was even stronger, jumping 1.51 percent to 1,424.29.Despite this, the Nikkei has still lost 20 percent over the last six months -- 4.6 percent of that in the first four trading days of 2008.
GOLD RUSH
Fears of a global economic retreat, meanwhile, have been been pushing gold prices to new highs as investors seek traditional safety.
Spot gold <XAU=> surged to a new record of $891.40 an ounce before dropping back to around $884.
"Gold is bullish. Funds are pouring into markets as they are performing well when stocks are slumping," said Tatsuo Kageyama, an analyst at Kanetsu Asset Management in Tokyo.
"The speed of gold's rise is very fast but the market is focusing on taking gold towards $900 in the near term."
The dollar was up slightly against the euro <EUR=> at $1.4687 and up half a percent at 109.46 yen <JPY=>. The pound <GBP=> was down a half a percent at $1.9612.
In euro zone government bonds, the interest rate-sensitive two-year Schatz yield <EU2YT=RR> was down slightly at 3.786 percent and the 10-year Bund yield <EU10YT=RR> was flat at 4.121 percent. (editing by David Christian-Edwards)