* Brent premium to U.S. crude widens toward $7
* Second major blizzard of winter hits U.S. Northeast
* Coming Up: US weekly jobless claims at 1330 GMT
(Updates throughout, previous SINGAPORE)
By Claire Milhench
LONDON, Jan 13 (Reuters) - Brent oil futures climbed towards $100 a barrel on Thursday, piling pressure on OPEC to raise production to prevent high prices hurting the world economy.
European benchmark Brent <LCOc1> hit a session high of $98.66, close to a 27-month high touched the previous day.
By 1105 GMT, it was 37 cents higher at $98.49, maintaining an unusual premium to U.S. crude <CLc1>, which was down 17 cents at $91.69 a barrel.
Brent's strength is the combination of technical factors and investment flows, analysts said, and could fade away following the expiry of the front-month contract on Friday.
The most bullish analysts, however, warn there is a risk of a more sustained rally, which could knock back economic recovery, if producers do not add oil to the market.
"If OPEC acts responsibly, they will increase output early this year. We do believe that in this kind of environment OPEC will be forced to raise production," said Sabine Schels, commodity strategist at Merrill Lynch.
"If OPEC is not being responsible ... we could end up in a situation similar to 2008, when we had a big rise in crude oil prices and a subsequent collapse."
In July 2008, oil vaulted to a record of nearly $150 a barrel before sinking to just above $30 in December of the same year when OPEC agreed record supply cuts, which are still in place.
Compared with two years ago, global inventories are relatively comfortable and OPEC has ample spare capacity.
Hefty inventories in the United States, the world's biggest oil burner, have pressured U.S. crude futures.
The latest data on stockpiles on Wednesday showed overall crude stocks had fallen, but refined products had risen. [
]Demand for fuel in the U.S. Northeast, the world's biggest heating oil consumer, has risen following the second major blizzard of the winter, although gasoline use has dropped as some drivers stay at home. [
]For further clues on economic health and its implications for energy demand, markets will look to weekly U.S. employment data due at 1330 GMT. The data released so far has delivered mixed signals.
Traders will also monitor a speech by the European Central Bank's Jean-Claude Trichet for any indication as to when the ECB will raise rates. (Additional reporting by Dmitry Zhdannikov; editing by Barbara Lewis and James Jukwey)