* Dollar strengthens to one-month high versus the euro
* European shares rise on ArcelorMittal, banks, techs * SPDR gold ETF sees biggest outflow since late October
(Updates throughout, changes dateline - pvs TOKYO)
By Jan Harvey
LONDON, April 17 (Reuters) - Gold fell on Friday, extending the previous session's near 2 percent losses, as the dollar rose to a one-month high against the euro and stock markets firmed, denting the metal's appeal as an alternative investment.
A dip in holdings of the world's largest gold-backed exchange-traded fund also hurt sentiment, analysts said.
Spot gold <XAU=> was bid at $870.70 an ounce at 0958 GMT from $874.55 late in New York on Thursday.
Gold's decline "is linked to equities, and also the re-emergence of positive risk appetite by investors," according to Societe Generale analyst David Wilson.
Given this, the fall in holdings of the SPDR Gold Trust ETF <GLD> by the most since October 23 is unsurprising, he said.
"A lot of the flow into the gold funds has been taking the view of gold as a safe haven," he said.
"But as other asset classes begin to become attractive, it makes pefect sense that you are seeing money being withdrawn from the gold funds to be put into other assets."
The trust's holdings fell 8.25 tonnes on Thursday from their previous record level to 1,119.43 tonnes. [
]Equities continued to strengthen on Friday, further hurting gold. European shares rose in early trade, while world stocks headed for a sixth consecutive week of gains. [
]On the currency markets, the dollar strengthened to a one-month high versus the euro, with fears over euro zone economies flaring after Moody's said Ireland's AAA rating may be cut. [
]A firmer dollar typically weighs on gold, which is often bought as an alternative investment to the currency.
On the demand side, gold buying in India, the world's largest bullion buyer, has ticked up in recent days as prices fell, and ahead of the Hindu festival Akshaya Tritya on Apr. 27.
A dealer at a private bank in Mumbai said all banks were now importing gold for customers. Demand for the metal in India fell sharply last year as prices rose.
REVIVE
India's gold imports in the first 15 days of April were 10 tonnes as falling prices revived demand after very few imports in the previous two months, the head of Bombay Bullion Association (BBA) said on Thursday.
Among other precious metals, spot platinum <XPT=> was bid at $1,208 an ounce against $1,201.50, while spot palladium <XPD=> was bid at $233 an ounce against $231.
Swiss bank UBS raised its 2009 price view for platinum to $1,100 an ounce from $1,050 previously, and its 2010 forecast for the precious metal to $1,175 an ounce from $1,100.
"Although we are decidedly unimpressed with current industrial demand for platinum..., much greater-than-expected Chinese platinum buying has caused us to lift our forecasts somewhat," said the bank in a note.
Hopes that the economic downturn may have reached its nadir have benefited prices of the industrial precious metals, with both platinum and palladium posting gains in the first quarter.
Elsewhere Rhodium <RHOD-LON> climbed 22 percent this week as hopes the downturn in the automotive sector is bottoming out lifted interest in all the platinum group metals, which are a key component in autocatalyst manufacture. [
]Ruthenium <RUTH-LON> also ticked higher, rising 7 percent to $75 an ounce from $70.
Silver <XAG=> was bid at $12.05 an ounce against $12.21.
(Reporting by Jan Harvey; Editing by Keiron Henderson)